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Tailor-fit a mission statement of your apparel retailing business.Value and fashion for all seasons, reasons and occasions- that’s what apparel retailing is all about. Fashion varies with the seasons. Yet your mission should be unwavering and focused to drive all stakeholders for excellence and profitability. It does not matter if you specialize in coats, jackets, maternity, winter or summer clothes. Designer, budget-friendly or one-size-fits-all; they are all designed to bring in sales and profits.